There is no doubt: User insights enable brilliant user experience solutions, increase efficiency, and reduce development effort. But what UX research method applies in a specific case to deliver those insights?
At the GDF, we have UX Researchers onboard so those who don’t know can ask 😊 But what about those who do not have such colleagues at hand? A variety of tools and methods is available, each of them becoming more advanced. The one you choose needs to fit perfectly into the product development stage and to the product team’s requirements.