The session starts with an exercise where participants are shown a video with real recordings from interviews that the GDF did in several countries. The purpose of this exercise is to allow reflection on customers’ needs and facilitate the process of need-finding. Then, Allianz teams have a hand on reframing customers’ needs as ‘How Might We’ problem statement to turn challenges into opportunities for innovation.
Various tools such as ‘Yes and…’, ‘Crazy Eight’ and prototyping are practised in the 2-hours session. With the help of the “Crazy Eight” method, each team ideates eight spontaneous ideas for a customer solution and presents their ideas in a pitch at the end.
Through these awareness sessions, participants get to experience the "GDF’s way of working", based on design thinking principles. The GDF uses design-thinking methods in collaboration with the expertise of Allianz Operating Entities from around the world, to create innovative, proven solutions delivered to customers on a local level.
Interested in Design Thinking? Feel free to reach out to the GDF Design Thinking expert: KONSTANTIN RIEDEL. Follow us on LINKEDIN to stay up to date on all #AllianzGDF topics.
Finally, some impressions of the Design Thinking Awareness Sessions conducted in the last few months by and with #AllianzGDF experts: