Getting a quote is a crucial point in the motor onboarding customer experience. The solutions undertaken by Austria and Thailand make this process easy, quick, and personalized. The format is a responsive website that requires minimal data entry, but provides a fast quote, explanations, product suggestions, and a simplified checkout procedure.
Akin to a fast lane to getting one’s car insurance, this is how we want our customers to feel. Hassle-free and highly usable at the customer’s front, it helps our entities to achieve their objectives in improving conversion.
Both use-cases also evidently demonstrated the flexibility of a global product. During the development phase, we gathered interesting insights on these two markets. For example, 2019 in Europe is year 2562 in Thailand. Also, Thai users often prefer voice communication before the buy process. These differences matter – this is why it is essential to have a global product that can be adopted and tailored to each individual market. In the case with Thailand, the team took care to connect a tele-sales agent after each quotation for the Thai users.