We can all agree that today a brand is not just a logo and slogan, here at Allianz we believe it’s the holistic sum of customers’ experiences, composed of visual, tonal, and behavioral brand components, shaped by user-focused design. Which brings us to the creation of NDBX, the Allianz design language, created to provide UX and UI designers worldwide with consistent UI components, patterns, templates and “ready to go” Angular components empowering OEs to build designs at scale with high efficiency and consistency. The NDBX Library has evolved over time, from consisting of two libraries (one for B2B/ B2E target groups and another for customer facing components), as well as formerly having an atomic design approach to now having a hierarchy design approach to better fit our “one system fits all” implementation. Take a look back at NDBX an introduction to our design language blog post for a refresher.