Let me start with some context. My name is Tatiana Traulsen, I am 21 years old and in the last year of my bachelors at Babson College in Boston studying business management with a concentration in marketing.
Digitalization is attractive, it’s “trending”, it’s the years-long overused buzzword. But let’s be real here, as much as it becomes a burden to hear it on repeat, it really is simply referring to an accurate description of today’s business landscape. And as a marketing-student, understanding the business landscape is step 1.
Mid-March, as I was on the phone with my soon-to-be colleagues discussing the internship, I heard the too-often repeated buzzwords (Agile, UX, apps, customer journeys, ideation), and thought to myself “This is the perfect fit, I can finally get a better understanding of what lies behind all this buzz.” End of May I began my internship in the Product Design and Optimization Team.
Fortunately for me, the GDF doesn’t just speak those buzzwords, they walk the talk.
As I reflect, the GDF was the right place to come to. As someone who only envisioned herself in tangible product industries, I was challenged to not only become familiar with the insurance industry, but also to understand a familiar but previously-unknown digital landscape. I don’t mean the one I use on the daily basis, I mean the behind the curtains landscape, the "why it works" when I use it landscape, the process behind every button, the team effort necessary to turn something from a simple idea, to a not so simply implemented and successful digital asset.
*Note to “millennials”: we don’t understand digitalization as much as we think we do. Get learning.
Before the end of my internship and my return to Boston for my last semester, I wanted to share with you more about my experience here. Tasks I took on ranged from performance monitoring and designing visual communication material, to creating a sales-deck. I won’t bore you with a beautifully written and detailed list of tasks that I took under my umbrella as an intern. Instead, here’s a list of some of the many important lessons I learned thanks to my time at the GDF.