What is it that today’s users want and need? What needs to be considered to get a good ranking from search engines? How can redundant work be avoided in the Allianz Group whilst ensuring that we bring a consistent and emotional experience to the customer?
It is about fast and frictionless user experiences, deviced independently, offering the right piece of content in just the right moment and situation. It’s about having the right IT and systems in place.
To make lives of our operating entities easier every day while matching user requirements, we collaborate closely with Google, e.g. in terms of systems and information architecture.
Let’s explain this by using two examples: